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“The future isn’t 
something to predict.
It’s something we create — one decision at a time.”
Joana Lenkova,
Founder of Futures Forward
Confident to lead with vision and clarity.
Inspired to proactively shape better futures.
Equipped with foresight frameworks and tools they can apply immediately.
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We work with corporate leaders, innovation and strategy teams, policymakers, NGOs, educators, and creatives. Audiences leave our sessions, engagements and talks:
Who we work with
Futurist • Strategist • Innovator
Futures Forward is led by founder Joana Lenkova, with two decades of international experience spanning The Walt Disney Company, AB InBev, Société Générale, and the LEGO Group, Joana brings global expertise in foresight, innovation, and strategy.
As founder of Futures Forward, she is dedicated to helping organizations transform complexity into clarity, merging foresight with market realities to unlock new value.

Our Services:
Future Intelligence
Trends, signals and strategic foresight tailored to your industry.

Scenario Design
Immersive, actionable futures that guide your long-term decisions.

Strategy Activation
Workshops and tools to turn foresight into action today.
