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Helping leaders make bold, future-ready decisions.
We blend foresight, innovation, and strategy to build what's next.
A graduate of Oxford University’s Saïd Business School, Joana is known for transforming uncertainty into opportunity by helping organizations navigate complexity and plan with confidence for the future.
Joana Lenkova is a globally recognized thought leader, author and speaker with 20 years of international experience in foresight, innovation, and strategy.
What we do
We help future-fit organizations unlock new value by combining foresight with strategy, innovation, and commercial acumen.
Led by futurist, strategist, and author Joana Lenkova—whose experience spans The Walt Disney Company, AB InBev, Societe Generale, and the LEGO Group—Futures Forward transforms future signals into meaningful, actionable strategy.
Whether advising Fortune 500s or mentoring the next generation of futurists, our mission is to turn complexity into clarity and build strategies that stand the test of time.
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“The future isn’t
something to predict.
It’s something we create — one decision at a time.”
Joana Lenkova,
Founder of Futures Forward
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