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This book addresses the gap between foresight and practical strategic action and gives the answer to the question everyone in business is wondering about:
I’ve seen the trends, I even read the scenarios. And now what?
With her 20 years of experience in brand-building, innovation, strategy, and foresight, Joana Lenkova guides the reader through future landscapes and dilemmas, helping them make informed, intelligent choices that shape not only their organisations, but the world ahead. Whether you're building strategy, launching a new product, or driving transformation, this is your manual for making smarter choices — and designing an intentional, impactful future.
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*Choose Your Own Future is a working title
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